Inbound Lead Capture or Robot Marketing

Overview

To two names above which represent the Menu Options in the Application are different names for the same Application Feature.

When you send a Message to someone from our application (if it was sent with the source address being one of our selected numbers "Virtual Number") then the recipient can reply to this message.  Their reply will be received back into our Web Application and will be associated with your user account.  You can view these messages through the Reporting Menu.   These messages are called Inbound Messages or MO Messages.   The outbound messages are called MT Messages or Mobile Terminated Messages.

This feature of our system allows you to setup Forwarding Actions for our system to take (when we receive an MO message) if the first word of senders message matches a "Keyword" that you setup here.  Setting up an Auto Reply message is also done here. 

The In bound message management allows you to choose and add a virtual number, set up keywords on a virtual number (non NPS numbers) and setup for forwarding actions for each Keyword when an inbound message is received.

The keywords allow you to take different forwarding actions depending on the message content in the MO message.  There are some special keywords that you should not use as keywords that are system wide words eg STOP.  These are listed below.

Keyword Forward Actions can be - Auto reply message, and/or forward the message to email, mobile number or url.   url is used to forward the message to a different application that you host.

If your Virtual Number "Active To" is in the past the Message Forwarding process will be blocked.

Navigation

From the Side Menu Bar - click on either "Robot Marketing" or Inbound "Lead Capture" . if this is not available contact to Support for access.

Manage Inbound Message Services

The page gives you an overview of you existing virtual numbers and allows you to select and add a number.  

For any virtual number in the List you can Show Keywords, Remove the virtual number and edit it (allows editing of some properties)

Add a Virtual Number

The virtual numbers in the list are available for to allocate to your account.  If you allocated a number it will be active for 5 days.  if you do not purchase the lease on the number with this time it will be deallocated from your account.

Select a Number and Click on the Add Button.  Note that each number has a type shown beside it.  The following table explains the different types.

Number Types

If the "Active To" date is in the past MO message receival and message forwarding will not work.  Goto the Customer Details page and click on the buy service button to extend your number lease. see Purchase for more details.

Virtual Number List

Your current Virtual Numbers are shown in a table below the Combo Box for Adding Virtual Number.

The links on the right of each row do the following.

Manage Keywords 

Click on the keyword link for a Virtual Number to show a list of keyword setup for that Number.

Also the Add Keyword field will show to let you add a new Keyword.   Virtual Numbers are limited to a Max of 50 keywords per Number.

Add Keyword

A keyword is a list of any GSM characters.  A keyword can contain only one space.  ie it can be two words but not Three.  There is not character limit for keyword other than it cannot be longer than 160 characters.    Short keywords are recommended. you cannot use the follow system wide Special words as keywords.  

Keyword are to entered in lowercase characters - when we match the content of the MO message we convert the character to lowercase.

Keywords you cannot use that are system keywords

The Keyword "Default"

This keyword is a special keyword used a catch all.   it allows you to take a keyword forward action when no keywords are matched.  eg to send an Auto Reply like "you have not responded with a correct keyword - the options are "yes", "no" or "maybe"";

Keyword Action Links 

Keyword Details - Managing Keyword Forwarding and Auto Replies

Click on the Details link on a keyword line in the keywords list.

Edit the Keyword

The Keyword Name field allows you to change the keyword.

Auto Replies SMS

Check the AutoReply check box to setup an auto reply.   The Message Type will default to SMS but you can also reply with an MMS if your account is setup with MMS pricing.  

Add a Message the Reply Message field and click on the Save Button.   As with all SMS messages the content length defines the number of messages that will be sent and charged for.  This is indicated below the Reply Message Box.

a Forward record will be added and will be shown in the list below with Forward Type AutoReply.   To remove the AutoReply de check the AutoReply checkbox and click on the save button, or remove the AutoReply by clicking on the Remove link on the Forward Record.

Auto Replies MMS

To reply with a MMS Select Message Type "MMS"

The form will now show as below

MMS field in the Form Above

Add Message Forwards

In the Add Inbound Message Forwards area select  Forward To Type - enter a Forward Value in the Forward To Value field and click on the Add button.

NOTES - for the 2Way Email to SMS work you must have an email Domain authenticating account - you can tell by the name of your message Sending account which must the email domain that you will receive the forwarded email to.  eg "@mycompany.com".  If this is not the case you will need to call us the change the setup of your account.

Forward Types

  Reporting

All MO messages are shown in the message history reporting.  See Reports for more details